Analysis of Effects of Market Orientation, Good Corporate Governance, and Professional Leadership on Managerial Performance in Pt. Pupuk Kujang (Persero) Indonesia

  • Anwar Sanusi STIE Triguna
Keywords: Market Orientation, GCG, Professional Leadership, PT. Pupuk Kujang (Persero)

Abstract

This study has a goal to observe variables that determine the viability of industry's performance in PT Pupuk
Kujang (Persero). The company's performance will be analyzed with market orientation, good corporate
governance, and professional leadership and then demonstrate empirically the variable suitability. By
simultaneously and partially testing, market orientation significantly influences the company performance
followed by good corporate governance and professional leadership. This study implies that industry
competitiveness requires an understanding of marketorientation so that the company can survive in a changing
business environment.

Published
2018-08-27